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The Ed Hardy Shirt is the Latest in Tattoo Rock Culture PDF Print E-mail
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Written by Seth Angelini   
Tuesday, 11 November 2008
The Ed Hardy shirt is based on the fantasy designs of Don Ed Hardy, which features skulls, tigers, snakes and mermaids. This California tattoo artist has enjoyed worldwide acclaim for his technical ability and creative imagination that has transformed his designs into a complete fashion line manufactured by the famous designer Christian Audigier. Today, over 5,000 celebrities have indulged their love of tattoos through this wearable body art that satisfies the desire without sacrifice.
by SethAngelini


The Ed Hardy shirt is based on the fantasy designs of Don Ed Hardy, which features skulls, tigers, snakes and mermaids. This California tattoo artist has enjoyed worldwide acclaim for his technical ability and creative imagination that has transformed his designs into a complete fashion line manufactured by the famous designer Christian Audigier. Today, over 5,000 celebrities have indulged their love of tattoos through this wearable body art that satisfies the desire without sacrifice.

Hardy started his career as a tattoo artist in 1967 after receiving a BFA degree in printmaking from the San Francisco Art Institute. During the 70's and 80s he lived in Japan and was taught the art from a traditional tattoo master.

Don Ed Hardy is called "the Godfather of the Modern Tattoo" because of his 40 years of tattooing experience. His perspective and willingness to experiment using art history, has enabled him to combine Cholo, American and Japanese iconography with surfing, hotrod and tattoo lifestyle designs. His unique talent and skill give his art fascinating depth that has made his name renowned in the body art world.

Ku USA, a clothing producer, reached a licensing agreement with Hardy in 2002 to use his designs for a line of apparel. After two years of production, other clothing companies started showing interest in using his designs as well.

Don Ed Hardy granted the fashion designer Christian Audigier exclusive use rights to his designs in 2004. Audigier was impressed with Hardy's tattoo art images such as "Love Kills Slowly" "Free" and "Death Before Dishonor" and they are now a part of the "Ed Hardy" lifestyle couture brand focused on street culture.

Christian Audigier is called "The King of Jeans" because of his success as a clothing designer for companies like "Diesel," "Fiorucci," "Levi's" and "American Outfitters." He now lives in Los Angeles, but he was born in the southern city of Avignon, France. He was Head Designer at Von Dutch Originals, before creating the Ed Hardy clothing line. Audigier's marketing of the imagery from legendary Kustom Kulture artist Von Dutch is the reason why the brand was on the fashion hot list of celebrities worldwide.

Audigier's success is because of his love of the entertainer lifestyle and his charisma. This close relationship to the entertainment world is at the heart of his promotional method of marketing directly to a celebrity clientele.

Christian Audigier's company, Nervous Tattoo, employs more than 45,000 people worldwide who produce six other clothing lines including: "Christian Audigier", "SMET", "Crystal Rock", and most recently "C-Bar-A", "Chuck Boyd", and "Paco Chicano." The Ed Hardy shirt is just one of the items in a complete line of clothing items and accessories for women and men.

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