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Written by Stu McLaren   
Saturday, 22 November 2008
One of the greatest questions I have ever been asked was by a guy, who was selling products to businesses and who was trying to get more business clients. Since he was selling consulting, he asked if I had any particular hints or suggestions for that area in particular. Of course, I have many tips and suggestions how to get more business clients and since this question is frequently asked by many people, I decided to write the answer here, so that everybody can read it.
by StuMcLaren


One of the greatest questions I have ever been asked was by a guy, who was selling products to businesses and who was trying to get more business clients. Since he was selling consulting, he asked if I had any particular hints or suggestions for that area in particular. Of course, I have many tips and suggestions how to get more business clients and since this question is frequently asked by many people, I decided to write the answer here, so that everybody can read it.

When you are looking for new business clients, you should start with your existing partners. Companies you have worked for can endorse you to their customers. Chances are that their customers might need somebody with your skills and this is a win-win situation.

For instance, one of my business partners is a speaker who makes presentations mainly to companies but also to associations. One of the benefits of establishing contacts with an association is that this is an organization of people from many different companies, so you get a lot of exposure.

When he makes a presentation for the association, he uses some cute marketing tactics, such as a referral campaign and contests. If a person wants to take part in the contest, he or she has to write a testimonial and give his or her name and contact information and then a lottery is drawn. The winners receive gift certificates, which give them the right to hire him again, so he manages to get repetitive gigs.

I am not quite certain what his fees per presentation are but I think they are about $5,000. The gift certificates he gives are worth $500 and $250 and they must be redeemed within a specified period of time (three months, six months, or something like that). However, the main point is that the gift certificate makes people move and they take the action to hire him.

If the winners don't redeem their certificate, it feels like they have lost money. When he started applying this strategy, his repeat business increased dramatically. The strategy is brilliant because it works for everybody involved - winners get a valuable piece of paper, the audience likes him anyway, and when somebody wins the certificate, this is one more reason to invite the speaker again.

It is important that people have a good reason to hire you again. I believe you can think of many intelligent ways to include such offers in your sales proposal. When you have the people in front of you, you can capitalize on that experience - just remind them later how much they liked your stuff and this will make them want it again.

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